Executive Overview
A concise view of the leadership, platform experience, and business impact I bring to digital organizations.
Digital Operations leader with 20+ years of experience owning and scaling WordPress and multi-site platform ecosystems, driving improvements in SEO performance, conversion rates (CRO), and Core Web Vitals across enterprise and SMBs environments.
Proven track record leading high-performing digital platforms, delivering measurable gains in SEO rankings, conversion performance, and user engagement through structured platform strategy and continuous optimization.
Experienced in aligning business objectives with technical delivery, leading developers, vendors, and stakeholders to deliver scalable, reliable, and revenue-driving digital outcomes.
Selected Work
A selection of platforms I’ve built, optimized, and managed across different industries.
Grimes Party Tents
Designed and rebuilt a high-end event rental website focused on clean presentation, mobile usability, and conversion flow. Improved overall user experience while aligning the site with a more premium brand identity.
- WordPress Development (Divi)
- UX & Layout Optimization
- Mobile Performance Improvements
- Conversion-Focused Design
United Nursing Services
Developed and optimized a service-based website designed to generate inbound inquiries and support local visibility. Focused on improving structure, SEO readiness, and overall performance for a healthcare-driven audience.
- WordPress Development
- Technical SEO Optimization
- Site Structure & Content Flow
- Performance Enhancements
JeepingNation.com
Built and scaled a community-driven WordPress platform from the ground up, growing it into an engaged audience of over 20,000 members. Managed ongoing performance, user experience, and platform improvements.
- WordPress Platform Development
- Community Growth Strategy
- Performance Optimization
- Ongoing Platform Management
Core Expertise
The platform, performance, and strategy capabilities I bring to digital organizations.
Web Development & WordPress
SEO & Technical Optimization
Performance & Speed Optimization
Platform Management
Conversion & User Experience
Digital Strategy & Execution
Professional Journey
A curated look at the roles, platform leadership, and business impact that define my experience.
Founder & Director of Web Operations
BTB Web Designs
Led digital strategy and platform operations for 200+ WordPress websites, driving measurable improvements in SEO performance, conversion rates (CRO), and overall site performance across diverse industries.
- Owned full lifecycle platform strategy, development, and ongoing optimization across multi-site WordPress environments.
- Led developers, vendors, and offshore teams to deliver scalable, high-performing platforms aligned with business goals.
- Improved site performance, search visibility, and user experience through technical SEO, Core Web Vitals optimization, and structured workflows.
Senior Technical Account Manager / Platform Operations Lead
World Choice Travel → Travelocity → Expedia
Key contributor to enterprise partner platforms powering 5,000+ websites and $200M+ in annual revenue, driving performance, scalability, and global partner success.
- Led technical coordination across engineering, product, and partner teams to support platform integrations, performance, and high-volume transactional systems.
- Managed strategic enterprise partnerships including AAA, American Express Travel, Kayak, and Delta, improving platform adoption, reliability, and partner performance.
- Improved platform stability and scalability through QA processes, release coordination, and system optimization across a global partner network.
Operations & Technology Lead
Kisco Senior Living
Led operational systems and service delivery within a high-demand residential environment, improving efficiency, reducing downtime, and ensuring reliable day-to-day operations.
- Managed CRM and work order systems to improve task visibility, prioritization, and execution across multiple departments.
- Diagnosed and resolved operational and technical issues, minimizing disruptions and maintaining consistent service performance.
- Reduced work order completion time from ~2.5 days to ~1 day through improved workflow design and prioritization.
Client Account Manager / Technical Solutions Lead
3Cinteractive (IMImobile)
Led client-facing delivery and technical execution of mobile engagement platforms (SMS, MMS, mobile web), improving campaign performance, user engagement, and account growth across enterprise and mid-market clients.
- Managed onboarding, implementation, and optimization of mobile messaging and engagement solutions across multiple client accounts.
- Partnered with product, engineering, and QA teams to ensure platform performance, reliability, and successful delivery.
- driving measurable improvements in campaign performance, user engagement, and client retention.
Approach to Digital Platforms
A proven framework for delivering scalable, high-performing web platforms.
Strategy & Alignment
Define platform strategy aligned to business goals, ensuring scalability, performance, and measurable outcomes from the start.
Build & Optimize
Lead development and optimization of <strong>WordPress and web platforms</strong>, improving performance, SEO visibility, and long-term scalability.
Manage & Improve
Continuously monitor, maintain, and enhance platforms using <strong>data-driven insights</strong> to improve performance, efficiency, and user experience.
Why Organizations Hire Shawn
Digital Operations leader with 20+ years of experience owning and scaling high-performance <strong>WordPress and multi-site platform ecosystems</strong> that drive measurable business growth.
I specialize in <strong>platform strategy, technical SEO, performance optimization, and conversion improvement</strong>—building scalable systems that increase traffic, engagement, and revenue across enterprise and SMB environments.
I take full ownership of the platform lifecycle, ensuring websites are not only built correctly, but continuously optimized to deliver <strong>performance, reliability, and measurable business impact</strong>.
My expertise spans platform strategy, WordPress development, technical SEO, and performance optimization — with a focus on creating scalable systems that support long-term growth across enterprise and small business environments.
I take ownership of the full platform lifecycle, ensuring websites are not only built correctly, but continuously improved to deliver performance, reliability, and measurable business impact.
200+ Platforms Delivered
Technical SEO & Performance Optimization
Performance & Growth Focused
- 20+ years leading digital platform execution
- Proven success across enterprise and SMB environments
- Strong blend of strategy, performance, and operational leadership
Bring Leadership to Your Digital Platform
When platform performance, scalability, and execution matter, I bring leadership that aligns strategy, technical delivery, and measurable business outcomes.
Own the Platform
Take full ownership of web platform strategy, execution, and long-term performance across complex environments.
Drive Measurable Growth
Improve SEO visibility, site performance, and conversion rates through structured, data-driven optimization.
Lead Execution at Scale
Align developers, vendors, and stakeholders to deliver consistently, eliminate bottlenecks, and move initiatives forward.
Build Operational Discipline
Establish workflows, standards, and systems that improve reliability, scalability, and long-term platform health.
Director of Digital Operations • Web / Platform Manager • Technical Operations Leader • Digital Strategy & Optimization Lead